White wooden folding rule in the special length of 2.20 m. In addition to the usual ten segments, an eleventh, yellow segment was added. All eleven segments have a free strip on the front side which was printed with the Miles and More logo. When opened up, therefore, the client’s logo runs from the beginning to the end of the ruler.

Front side of the ruler with cm scaling.

Reverse side of the ruler with inch scaling for the British and US-American market.